Smarter Promotions
Services
Smarter promotions for better results

Promotions.com is engaged by our clients to drive desired consumer behaviors, via the execution of sweepstakes, contests, instant-win games and other activation tactics.

Smarter Promotions

We build smarter promotions. The convergence of marketing, technology, compliance, and new consumer norms has created a complex landscape for marketers, but smarter promotions with Promotions.com help bring your marketing and technology objectives together, leverage current efforts with partners, operations and data, and protect you as the campaign goes to market. Our unique approach, processes, technology platforms and techniques help our clients attract and activate consumers via all traditional and emerging media, and across all consumer touch points.

Importantly, the more sophisticated your brand, offers and objectives, the smarter your promotions need to be. Done right, they can unify and maximize all other consumer awareness activity.

Our solutions for the likes of Kraft Foods, McDonalds, Hasbro, AT&T, HSBC and many others serve as the platform upon which our clients activate their consumer base and monetize their general marketing efforts; without fear of project, technical, legal or compliance failures.

Approach

Smarter promotions start with a smarter approach. It is not enough to simply repurpose promotional tactics, so Promotions.com applies our broad set of capabilities to help you activate your consumers by building a unique strategy and set of tactics specific to your company's individual needs, challenges and opportunities.

Capabilities

Promotions.com maintains a comprehensive set of capabilities designed to specifically create and maintain consumer programs, including:

  • Planning and Strategy
    Our positioning, history and exposure make us an ideal strategic partner.
  • Project Management and Coordination
    We employ a single point methodology across all aspects of our own deliverable, and often those of other partners, for clear and effective communications.
  • Technology
    Extensive, full-time, US-based staff leverage our proprietary, elastic promotion platform and ability to integrate with virtually all parties and technologies.
  • Creative Development
    We maintain a team of creative designers to bring our clients' visions and concepts to life for their consumer base.
  • Creative Production
    A robust set of in-house development skills and documented processes allow for seamless turnover and efficient production.
  • Legal and Administration
    A seasoned staff of promotion legal and compliance staff manage our outside council and proprietary international knowledge base to provide advice and speed execution.
  • Reporting and Analytics
    Often the cornerstone of measuring a promotion's success, we provide comprehensive reporting throughout the duration of the program.

Engagements

Our relationships with our clients generally fall into one of four categories:

  • One-off promotions
    Promotions.com is an ideal solution for single promotions, whether you are a marketer or an agency seeking the best solution for your client. These individual programs benefit from our wide array of solutions and experience. We are extremely sensitive to the existing relationships you may have in place, and we work hard for every program -- because we believe that our own long term success can be found in the individual quality of every program we execute.
  • Agency of record
    Some of our most effective relationships are those in which Promotions.com serves as the "Games of Chance Agency of Record" for promotion development, administration and execution. We are often named as AOR for our clients, because they value the consistent service, leadership and reliability that we deliver on a volume level. With our 'puzzle-piece' approach, the promotional AOR status may be all-inclusive or may cover a specific segment of an execution, leaving individual brands and departments free to continue working with other agencies for planning, creative or other services. In all cases, our dedicated AOR teams ensure that the client's long-term goals and promotional objectives maintain priority throughout the relationship, and our success is measured against the effective and efficient implementation of those objectives.
  • Marquee promotions
    Promotions.com executes the biggest, most complex, most international, most prize intense, and most data-sensitive promotions in the world.

    Unlike our competitors, we do not simply customize existing "engines" in an attempt to satisfy complex promotional program needs. Promotions.com believes multi-faceted large-scale promotional programs require similarly sophisticated, customized solutions, and we leverage our vast library of proven, industry-leading software and hardware infrastructure to deliver best-in-class promotions for our clients.

    Simply put, Promotions.com routinely executes programs of a complexity and scale contemplated by the most sophisticated marketers in the world.
  • Custom solutions
    Promotions.com provides integrated technology solutions through a combination of consulting, development and hosting options that are custom designed to meet our clients' marketing-technology needs. We maintain a team of technologists and UI experts that specialize in assisting with product development, team extention and project rescue situations.

Our clients may rest assured that Promotions.com is well-equipped to handle all the technical and managerial support associated with their promotional efforts. Simply put, Promotions.com routinely executes programs of a complexity and scale contemplated by the most sophisticated marketers in the world, and leverages that expertise for all client initiatives.

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