November 19, 2008

Promotions.com a Key Component in McDonald's Success

Despite Tough Times McDonald's Boasts Increased Sales

Promotions.com, in conjunction with The Marketing Store, developed the online and mobile components of the 2008 McDonald's Monopoly game. The promotion allows consumers to collect in-store game pieces and redeem them online at www.playatmcd.com or play an off-line version of the game.

Working in partnership with the Marketing Store, Promotions.com has been executing the online portion of McDonald's Monopoly Game for the past five years. Millions of consumers went online for a chance to win cash and prizes. This influx of interest paid off in a big way for McDonald's. Their company's sales increased at a time when many other restaurant chains are suffering due to the unstable economic environment. "Everyone at Promotions.com is excited about the overwhelming consumer response and success of the 2008 McDonald's Monopoly Game" said David Barnett, President of Promotions.com.

Promo Magazine Article: here
New York Times Article: here

About Promotions.com
Promotions.com is an interactive services provider for marketers, agencies, and media companies. Providing a full array of activation technologies such as online promotions, interactive online activities, and publishing tools to help our clients monetize their interactive efforts.

Offers include online and mobile promotions (sweepstakes, instant win games, contests) as well as loyalty programs, branded activities (voting, polling, quizzes viral games, etc.), micro-sites, social networking and user-generated contests. In addition, the company provides application development, integration, and support for the web operations of numerous major media companies. Promotions.com is part of TheStreet.com network of web properties.