Promotions.com is pleased to announce the rollout of the Like2Win™ Facebook Engine. This application has been developed to provide a rapid-deploy, efficient option for brands to generate facebook fan interest, increase their page 'likes', obtain deeper data from their fanbase and seamlessly award prizes.

This sweepstakes engine is developed and deployed from the same proprietary platform that our clients have trusted for nearly two decades. Development efficiencies are extended by limiting the administration, project management and programming hours that are associated with a larger-scale, custom promotion, bringing your social program to market – and your fanbase – more quickly and cost-effectively.

We've made using Like2Win simple, so you can focus on marketing and messaging to your growing fanbase. Consumers simply 'like' your facebook brand page, unlocking the custom registration page, and complete the fields for entry into the promotion. Our veteran staff provides select administrative services, including Official Rules development and random drawings, and real-time reporting is provided throughout your campaign to monitor the promotion's success.

For more information, or to launch your own promotion campaign using Like2Win, please contact us at sales@promotions.com or 212-764-7674.

Beginning March 1, Kool-Aid is helping America to win back family night, by offering consumers a chance to win a weekly home theater system or one of 5 daily Panasonic Blu-Ray disc players.

The promotion is available to consumers at facebook.com/koolaid, and will be live through June 17, 2011. Daily entry into the promotion increases the chance to win. All participants who play for a chance to win the daily Blu-Ray prize are automatically entered into the drawing for the home theater system.

The Kool-Aid custom facebook application was developed and hosted by Promotions.com. All administration, legal and fulfillment are also being handled through Promotions.com. Contact us today to find out how we can help develop your next promotion!

Oh Yeah!

This winter, select Kraft brands in Canada - Ritz, Oreo and Kraft Dinners - are giving consumers the chance to win an awesome hockey gear package, and make a positive difference for the Hockey Canada Foundation.

From February 14th through April 14th, participants will find codes in specially-marked packages and enter them at www.kraftassists.ca or www.kraftaide.ca for their chance to win instantly. There are three daily hockey gear prizes to be won throughout the duration of the program.

In addition to entry into the promotion, $.10 will be donated to the Hockey Canada Foundation for each valid code entered at the website.

Promotions.com worked with Kraft to program, develop and execute the promotion.

For information on how Promotions.com can help you with your next promotion, please click here.

January 18, 2011

Yahoo! and Diet Dr. Pepper have collaborated on an immersive virtual scavenger hunt. Launched January 18, "The Hunt for the Unbelievable" sweepstakes invites Yahoo! visitors to join in the search across the Yahoo! Network for six unbelievable creatures - Leprechaun, Sasquatch, Tooth Fairy, Easter Bunny, Santa Claus, and Alien. The virtual scavenger hunt is an extension of the soft drink brand's popular "We Exist" TV advertising campaign, and will enable players to interact with these characters through rich media content and ad formats.

"The Hunt For The Unbelievable" will task players with locating each character across select Yahoo! web properties for the chance to win a getaway worth $10,000 that the winner gets to create.

This highly interactive promotion runs from January 18, 2011 through March 31, 2011. Promotions.com worked with Yahoo! to develop the sweepstakes, and integrated with PointRoll on the interactive ads.

Visit www.dietdrpepper.com to start your hunt...

January 17, 2011

Promotions.com is pleased to announce the launch of the Littlest Pet Shop 'Pet Sitters Club'. This child-targeted microsite was developed with Hasbro and AMP Agency as a destination site for lovers of Hasbro's Littlest Pet Shop line of toys. The microsite is available in 13 markets and 10 languages, and offers news, a pet of the month (including exclusive webisodes), special downloadable activities, a video library, a customized page for the user to design, and information about Littlest Pet Shop promotions. There's also a special page for parents to get information about the brand and products.

Promotions.com was involved in all aspects of site functionality and creative development, handled the program administration (rules, terms, etc.) and built a custom CMS to manage content across all participating markets.

Check out the Littlest Pet Shop 'Pet Sitters Club' at www.hasbro.com/littlestpetshop.

January 14, 2011

Wonder Bread wants to hear about your Wonder Hero. From January 3, 2011 through February 13, 2011, consumers are encouraged to visit www.facebook.com/wonderbread and enter a photo and essay about their Wonder Hero in one of three categories - Wonder Mom, Wonder Dad and Wonder Patriot. Winners will receive a 3-day/2-night trip for 2 to New York City, a $1,000 gift card, 1 year of Wonder Bread, a professional photo shoot, and a 'hero' experience. 1 Wonder Mom, 1 Wonder Dad and 2 Wonder Patriots will be awarded.

Essays and photos are available for viewing on the website's gallery for the general public to view and enjoy.

Promotions.com was responsible for the development of the Facebook application and a custom judging tool for determining the winners.

January 10, 2011

Ritz Crackers is teaming up with Guy Fieri to find the next great Ritz Cracker recipe. This facebook promotion encourages consumers to submit their fun, original and delicious Ritz recipe for a chance to win prizes, including $20,000 and a trip for 2 to meet Guy Fieri! Everyone who enters will also receive a $1.00 coupon for Ritz Crackers.

All qualified entries will be posted for public viewing, sharing and voting to determine the top 3 submissions, and Guy Fieri will be choosing the Grand Prize winner. While at the promotional site, consumers can also check out Guy's Game Day Recipes for inspiration.

Promotions.com worked with Ritz to develop the facebook promotion, including administration, web development and data collection. The promotion is available at www.facebook.com/ritzcrackers. Entries are accepted through February 28, 2011, and the public voting runs from March 28 through April 7, 2011.

November 30, 2010

Facebook has announced - via an email to its preferred developers - that it is making an update to its promotions policy. Moving forward, there will no longer be a requirement to obtain approval from Facebook to run a promotion within the Facebook website. Companies will still need to comply with Facebook's promotions guidelines, and will still need to use a third party application to run their promotions.

So what does this mean? Companies can now administer their entire promotion within Facebook, without need for Facebook approval and without the media buy requirements that were previously enforced. This eliminates the need to link away from Facebook for entry if companies are unable or unwilling to purchase the previously required media buy.

It's important to note that all promotions will still need to be compliant with Facebook's promotion guidelines, and therefore must still be administered through an application on the platform. Promotions can only be entered by going through a location on the main page of an application in Facebook or on a tab on a Facebook Fan Page. Additionally, the following types of promotions are still not allowed:

• Photo contests which require profile photo manipulation
• Status update contests which require posting status updates for entry
• Contest entries once a user has become a fan

Promotions.com continues to be a leader for our clients in Facebook application development, and will remain compliant with all current and future Facebook guidelines and regulations. If your promotional plans include a Facebook application, please contact us to discuss your administration and development needs.

November 8, 2010

Anyone who has ever wished that the Oscar Mayer Wienermobile would visit their town can now enter for a chance to make it a reality. Oscar Mayer wants consumers to nominate their town for one of the Wienermobile's 75 destinations in 2011 by visiting www.facebook.com/oscarmayer and telling what makes their city 'Wienermobile Worthy'.

Oscar Mayer will be reviewing the nominations to determine the top 100, which will then be posted for public voting. The 75 entries with the most votes will be awarded a Wienermobile visit in 2011. Nominations are being accepted until November 14th, and public voting for the winners will be open from December 6th through December 12th.

Promotions.com developed the facebook application to collect nominations and manage the public voting for the program.

November 1, 2010

The holiday season is right around the corner, and Promotions.com is helping AT&T give away 'presents' to over 300 lucky winners. From November 1, 2010 through December 31, 2010, consumers ages 18 and older can visit http://att.promotions.com/holidays2010/ to play for a chance to win $25 instantly. Everyone who plays is automatically entered for a chance to win the $2,500 Grand Prize.

Viral sharing and social integration tools allow consumers to spread the word about the promotion, and encourage friends to participate. The promotion also acts as a gateway to AT&T's Holiday Give Center, where consumers can create wish lists and shop for wireless phones and accessories.

October 17, 2010

Promotions.com has launched the first sweepstakes in support of The Hub network. The launch of the sweepstakes corresponds with the rollout of The Hub on October 10, 2010. Consumers ages 6 and older are invited to visit www.hubworld.com and enter the Toys "R" Us 'Ultimate Wish List' for a chance to win a $5,000 Toys "R" Us gift card.

Promotions.com is pleased to partner with The Hub on their promotional initiatives and support their ongoing initiatives with this new network.