Oscar Mayer, Fan Engagement

Oscar Mayer already has over half a million Facebook fans; however, when they were looking for a way to keep those fans engaged, they turned to Promotions.com’s Like2Win Sweepstakes tool. Oscar Mayer was drawn to Like2Win due to the fact it is turn-key, affordable and a simple way to keep fans engaged. The brand promoted the giveaway a few days prior to it going live to give fans something in which to look forward. On the launch date, they did a few wall posts about the promotion. To maintain engagement as well as encourage fan acquisition, Oscar Mayer now executes a Like2Win sweepstakes monthly as part of their overall social media plan. They have since added 'Share' and 'Invite Friends' features to the Success Page to add an additional viral component to each program.

Objective: Actively Engage Fan Base

Result: Monthly Like2Win Sweepstakes keeps consumers coming back

Sockwa, 27% Fan Increase

Sockwa is an exciting new shoe company that relies on social media to help bring their brand to market. Realizing that a loyal Facebook fan base is critical to developing their fledgling brand, Sockwa turned to Promotions.com's Like2Win Sweepstakes tool. Sockwa decided on giving away gift cards to a popular outdoor gear store, something they knew their customers would enjoy. Within a few days, their Facebook promotion was live and a simple email blast to their customer base started driving traffic to the offer. The results exceeded expectations.

Objective: Grow Facebook fan base

Result: 27% increase in Likes during the promotion period